Girls Are Smarter Blog

ADOTAS — Google Analytics is free—like nearly every other Google service except advertising on its search pages. Free is a magical word. It sprinkles fairy dust everywhere it goes. It can open the mind of even the stoniest corporate curmudgeon. It can spark a flicker of hope in even the most cost-averse marketing department that maybe, just maybe, they can get real, actionable web analytics without having to pay for it. Perhaps most importantly, it brings Google Analytics into the conversation at large enterprises where only a short time ago—pre-recession—it would have been considered an interesting toy chiefly for beginners, mom and [...]

ADOTAS — Eighty percent of Internet user sessions begin with search. Widely used for navigation, search typically drives the user deep into the long tail of the Internet to the specific type of content page the user is seeking. Even in such a dynamic content environment there are predictable opportunities for advertisers. We allow advertises to look across the billions of impressions on ContextWeb’s ADSDAQ Exchange and within a very dynamic, real-time environment see and plan against predictable and sometimes opportunistic trends. Looking at trends in the April/May time period some of the trends are seasonal and tend to be more predictable. [...]